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Hi,
I'm Mariana

I build scalable marketing systems that align strategy, creativity, and execution to drive measurable business growth.

what
I do

?

  • I design growth strategies that connect business goals with measurable marketing outcomes. From demand generation and go-to-market planning to customer acquisition and lifecycle marketing, I build scalable systems that drive sustainable growth.

    Demand Generation • Customer Acquisition • Lifecycle Marketing • Funnel Optimization

  • This is a paragraph where you can include any information you’d like. It’s an opportunity to tell a story about the company.

    I help brands define their positioning, messaging, and identity to create meaningful connections with their audience. Every strategy is built to strengthen brand consistency while supporting business growth.

    Brand Positioning • Messaging • Content Strategy • Brand Identity • Storytelling

  • Describe a feature you’d like to share about this company or highlight a particular service it offers.

    I build the operational side of marketing by creating efficient systems, automations, reporting dashboards, and CRM workflows that improve team performance and decision-making.

    CRM Management • Marketing Automation • Reporting & Dashboards • Analytics • Process Optimization​

  • I lead creative execution across digital campaigns, social media, content production, influencer collaborations, and photoshoots to ensure every asset aligns with the brand strategy.

    Creative Campaigns • Social Media Design • Photoshoot Direction • Influencer & UGC Campaigns • Content Production

  • I plan, launch, and optimize paid media campaigns focused on generating qualified leads, improving conversions, and maximizing return on investment across multiple platforms.

    Meta Ads • LinkedIn Ads • TikTok Ads • Campaign Optimization • Conversion Rate Optimization

The person behind

the strategy

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Growth-focused marketing leader  building brands, scalable marketing systems, and demand generation strategies. I combine strategic thinking with hands-on execution to help businesses grow through creativity, data, and operational excellence.

Sectors: Marketing Agencies • Beauty • Lifestyle • Real Estate • Investments • Construction • Travel

+7

Years of Experience

USA • Canada • Mexico • Colombia

Markets Served

B2B & B2C

Business Models

Capabilities

Growth 

Demand Generation • Go-to-Market • Customer Acquisition • Lifecycle Marketing

BRAND

Positioning • Messaging • Content Strategy • Brand Development

CREATIVE DIRECTION

Creative Campaigns • Social Media Design • Photoshoot Direction • Influencer & UGC Campaigns

MARKETING OPERATIONS

CRM • Marketing Automation • Reporting • Analytics • Process Optimization

PERFORMANCE MARKETING

Google • Social media • Campaign Optimization • Lead Generation • CRO

LEADERSHIP

Cross-functional Teams • Project Management • Stakeholder Management

TOOLS

CRM & Automation

HubSpot • GoHighLevel • Apollo • Zapier • Cashflow • Klavyio • AI Tools

 

Performance & Analytics

Meta Ads • LinkedIn Ads • TikTok Ads • GA4 • GTM • Looker Studio • AI Tools

 

Creative & Content

Canva • Photoshop • Illustrator  • Claude • ChatGPT • VEED

 

SEO & Research

SEMrush • Google Search Console • Sales Navigator 

 

Project Management

ClickUp • Asana • Jira • Notion • Trello • Monday

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